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Brief Here

Branding

Virgin Mobile Launch Campaign

Asset 6
Client

Virgin Mobile

Duration2 months
CoverageCellular Point, Rogers, Koodo, Fido stores
Project

Brief

to launch Virgin Mobile brand in Toronto ON, to present new Virgin Mobile products and to generate database of subscribers and leads

Idea

Via 1-2-1 contact in key stores to promote its main value and promo benefits to attract new customers and generate database

Results

Virgin brand ambassadors worked in mobile shops, eliciting the brand and promoting new products with bright gifts. They filled out database for future leads. Achieved over 2, 000 new subscribers