Consumer Promotion
Tim Hortons CIBC Visa Double-Double
Client
Tim Hortons
Duration3 months
Coverage25 Tim Hortons
Project
Brief
to generate the sales leads and build new product awarenessIdea
We used famous "double-double" to outline a new product - VISA Card with double bank benefits due to Canada Day. Mechanics: two CIBC Visa brand ambassadors were working with Tablet PC inside of Tim Hortons coffee shops and proposing customers to submit on-line applications in return for VISA credit card and a free drinkResults
Total no. of contacts: 360 sales leads and over 5,000 presentations
You may also like
