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Consumer Promotion

Tim Hortons CIBC Visa Double-Double

Asset 6
Client

Tim Hortons

Duration3 months
Coverage25 Tim Hortons
Project

Brief

to generate the sales leads and build new product awareness

Idea

We used famous "double-double" to outline a new product - VISA Card with double bank benefits due to Canada Day. Mechanics: two CIBC Visa brand ambassadors were working with Tablet PC inside of Tim Hortons coffee shops and proposing customers to submit on-line applications in return for VISA credit card and a free drink

Results

Total no. of contacts: 360 sales leads and over 5,000 presentations