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Events

RBC’s GUINNESS World Record

Asset 6
Client

RBC’s GUINNESS World Record

Duration1 day
CoverageHarbourfront Centre
Project

Brief

to be recorded in the Guinness Book with the most numerous figure skating lesson around the world, to support local sport communities with winter activity and to organize a public fun event for kids and teens

Idea

More than 200 participants were doing the skate elements under supervising by Olympians Patrick Chan, Caroline Ouellette, Jennifer Botterill, Kevin Rempel and hockey legend Wendel Clark. The location was widely branded by RBC

Results

RBC’s GUINNESS World Record@attempt Wide awareness and huge involvement were the main results of this event. The attempt was not recorded by GUINNESS representative, but we got the numerous 1-2-1 contacts between Olympians and participants. The event was one of more than 35 free Family Day skates hosted by RBC across Ontario